The task was to develop a bright visual style for Pitza pizzeria. Which offers branded pizzas and targets a young audience.
 I designed a playful character holding a rectangular pizza as the central motif, reflecting the dynamic spirit of the brand. In addition, I chose a modern typeface to highlight the brand's personality and a bold color palette of red, green and white, paying homage to Italy's culinary heritage.

With these elements, Pitza visual style radiates excitement and invites customers to enjoy a unique pizza experience.